01 - Whisk together hoisin sauce, honey, light soy sauce, dark soy sauce, Shaoxing wine, brown sugar, Chinese five spice powder, minced garlic, grated ginger, red food coloring if using, and sesame oil until well combined. Reserve 2 tablespoons of the mixture for the glaze and set aside.
02 - Add chicken thighs to the bowl and toss to coat thoroughly. Cover and refrigerate for at least 2 hours, preferably overnight, for maximum flavor penetration.
03 - Preheat oven to 425°F. Line a baking tray with aluminum foil and place a wire rack on top.
04 - Arrange marinated chicken thighs on the wire rack. Roast for 15 minutes to begin the cooking process.
05 - Combine the reserved 2 tablespoons of marinade with 1 tablespoon honey in a small bowl.
06 - Remove chicken from oven after 15 minutes and brush generously with the honey-marinade glaze. Return to oven and roast for an additional 12-15 minutes, basting once more halfway through, until chicken is cooked through and edges are nicely caramelized.
07 - Let chicken rest for 5 minutes before slicing. Serve over steamed rice or noodles, garnished with chopped scallions or sesame seeds if desired.